Text BULK to 80010


Sign UP for free

Monthly Archives: January 2016

Hooking your Customers with SMS
January 18, 2016
If you have any interest in eCommerce, disruptive technologies or customer psychology, Hooked by Nir Eyal will have featured on your radar. Taking Silicon Valley by storm, this little book – subtitled How to Build Habit-Forming Products – walks you through the steps that can make your customers form new, long-lasting habits around your product […].... read more

The Internet of Things
January 11, 2016
There’s disagreement about the numbers – will it be 25 billion or 40 billion devices? And the timeframe – within five years, or seven? But there is no doubt that the “internet of things” will revolutionise how we currently do business – and live our lives. The internet of things – “IoT” – is a […].... read more

Fighting the Clutter of Uncertainty
January 7, 2016
Rory Sutherland is a doyen of British advertising. As the vice-chairman of Ogilvy Mather – one of the world’s leading advertising agencies – he was instrumental in establishing the group’s behavioural science practice. He believes it is “understanding how we actually make decisions and behave rather than how we think we decide and behave (that) […].... read more