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Monthly Archives: March 2016

click and collect
What good is clicking if nobody is collecting?
March 18, 2016
The ‘Click-and-Collect’ phenomenon shows no sign of abating. With our busy lifestyles no longer aligning with shop browsing hours, Click-and-Collect allows consumers to shop in a way and at a time that suits them. According to the latest research for EPOS experts Cybertill (a VoodooSMS user) 72% of UK shoppers already use Click-and-Collect services, with […].... read more

This time, it’s personal…
March 8, 2016
Why do even big companies, like Starbucks and Burger King, urge their customers to personalise their customer experience by creating ‘signature’ drinks, or allowing hungry customers to have it their way? It’s because we all love a little one-on-one attention. Personalisation is persuasive. Researchers have now begun to measure and put a value on personalisation. […].... read more