We hosted a survey to 2,000 consumers in May 2017 to understand in great detail, how consumers use their mobile phone and how they perceive the effectiveness of both text message and email marketing to be in engaging them in today's digital world.
The survey, in which only 3% of those questioned don't own a mobile phone, strengthens concern and confusion over how businesses can prepare for the General Data Protection Regulation (GDPR) which comes into force on 18th May 2018, because the results show that 75% of respondents are not willing to 'opt-in' to future marketing communications.