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SMS vs Email

Email has been a huge marketing technique for businesses for years, but is it going to become a thing of the past? Let us give you a few reasons why SMS is better than Email marketing, and you can decide for yourself.

98% of all texts are read, when only 22% of emails are read.

90% of participants in an SMS campaign felt they had gained value from it.

57% of consumers said they would be interested in opting-in to an SMS loyalty program.

Research shows that SMS offers/coupons are ten times more likely to be redeemed than those shared over email.

SMS messages on average are read within 5 seconds of being received.

Portio Research reported that 9.6 trillion SMS messages were sent in 2012, almost 9.3 trillion more than email.

In 2012, the SMS market generated over £125 billion in revenue and is expected to grow to almost £192 billion in annual revenue by 2016. This is over £30 billion more than email.

In 2009, the Mobile Marketing Association did a study, they found that 90% of all emails received were spam. But what about SMS, only 1% of messages received were classed as spam. Because of the incredibly strict laws and controls in place in SMS marketing, there is next to no SMS spam.

Nowadays, nearly everyone has their phone within arms reach. So what better way to contact your customers than SMS!