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SMS VS Email Marketing

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SMS vs Email

Email has been a huge marketing technique for businesses for years, but is it going to become a thing of the past? Let us give you a few reasons why SMS is better than Email marketing, and you can decide for yourself.

  • 98% of all texts are read, when only 22% of emails are read.

  • 90% of participants in an SMS campaign felt they had gained value from it.

  • 57% of consumers said they would be interested in opting-in to an SMS loyalty program.

  • Research shows that SMS offers/coupons are ten times more likely to be redeemed than those shared over email.

  • SMS messages on average are read within 5 seconds of being received.

  • Portio Research reported that 9.6 trillion SMS messages were sent in 2012, almost 9.3 trillion more than email.

  • In 2012, the SMS market generated over £125 billion in revenue and is expected to grow to almost £192 billion in annual revenue by 2016. This is over £30 billion more than email.

  • In 2009, the Mobile Marketing Association did a study, they found that 90% of all emails received were spam. But what about SMS, only 1% of messages received were classed as spam. Because of the incredibly strict laws and controls in place in SMS marketing, there is next to no SMS spam.

  • Nowadays, nearly everyone has their phone within arms reach. So what better way to contact your customers than SMS!