How to use SMS to battle the summer sales slump

How to use SMS to battle the summer sales slump

2 minute read

Jun 28, 2023

With summer in full swing, for most of us it’s time to think about holidays, BBQs, beach days and just chilling out in the garden. What most of us tend not to do in summer is shop. Summer has always been well-known for bringing with it a slump in sales. Plus, it seems things might be tougher than usual this year as reports show that consumers are cutting down even more due to issues like the cost of living crisis and rising inflation rates.

But never fear, there are things you can do to weather the summer storm and keep those sales rolling in. Read on to find out more.

One of the best things you can do to boost sales and engagement is to reach people on a platform they’re used to, and that they use every single day. SMS messaging is just that. By using SMS marketing you can reach your target audience instantly and easily - most people have their phone on them all the time anyway. 7.26 billion people globally now own a mobile phone and with a  98% open rate you really can’t go wrong by using SMS to contact your database - it’s perfect for cutting through the noise and getting your message across clearly and concisely.

Take a look at some of our top SMS tips to help you get through the annual summer sales slump…

Maximise on summer events or holidays with SMS

This is where you need to do a little research. Check out what special events or holidays are coming up over the summer - such as  World Chocolate Day (7th July), FIFA Women’s World Cup (20th July - 20th August) or International Dog Day (26th August). Next, think about which of these events you can link to your product or service and create some SMS content promoting them. If you own a cafe, you could offer a free cake with every hot drink bought for dog owners on International Dog Day for example. Or, if you’re a clothing retailer, put together a selection of suggested outfits for Ladies Day and send the link in a text message. Be creative!

Use SMS to push a hot summer sale

Everyone loves a red hot special offer, even in summer. Why not use SMS marketing to tell your customers all about a special summer sale you’re about to launch, or an amazing summer discount? Offers and sales entice people to look further, so make sure you capture their attention with some bold and punchy copy and be clear about your call-to-action - you want them to click on the link and shop, shop, shop!

Promote a flash sale with text message marketing

One of the most tried and tested ways to give your bottom line a boost is to launch a flash sale. A flash sale is a time-sensitive sale offering big discounts on a certain selection of products or services. The time-sensitivity of these sales creates a sense of urgency which makes consumers feel the need to buy quickly, appealing to their FOMO - fear of missing out. Flash sales are incredibly effective and can be a really good way to give your sales a quick pick me up. Promote them with SMS and be sure to include words such as ‘act fast’, ‘buy now’ and ‘don’t miss out’ in your copy to really draw people in.

How to use SMS to boost your summer sales

SMS is proven to be super effective at increasing customer engagement, boosting sales and enhancing customer-business relations. We have helped countless businesses transform their bottom lines with SMS marketing, and we can help you too. Get in touch today by calling 01484 599 311.

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