At VOODOO, customer service is at the very heart of our business. One of the people who is responsible for helping our customers is Senior Account Manager Ben Bowyer. Ben joined us in 2017 and since that time he’s been responsible for helping our customers to harness the potential offered by mobile messaging in their business.

Today we’re putting Ben Bowyer under the spotlight:

1.       What is the best thing about working at Voodoo?

Many people can feel intimidated when embracing new technology for the first time. The best bit about my job is helping our customers to make the most out of the mobile messaging services we deliver and seeing their businesses grow.

Before joining VOODOO, I’d spent much of my career working in customer support and I’ve always enjoyed getting to know the businesses and individuals that use our technology and helping them to harness the possibilities offered by mobile messaging, but also helping them to overcome the challenges they face.

There can be a perception that using text messaging can be complicated, but our platform is really simple to use and very effective in terms of helping companies to communicate directly with their customers, it’s a great feeling knowing that you’ve contributed towards their success.

2.       What subject did you enjoy most at school?

I am one of these unusual individuals who actually looked forward to maths! I wasn’t particularly academically minded when I was school, but I loved the problem solving element of maths.

I think my love of the subject was inspired by my teacher, whose knowledge and passion for the subject was infectious. I always remember her telling the class one day that ‘The whole world is built around numbers’. It’s something that has always stuck with me and I grew up, I began to realise she was right!

3.       and your worst?

If the whole world is built around numbers, I’m incredibly grateful that it’s not built around learning languages! When I was at school, learning German was my nemesis. I don’t know why I found it so hard, but I really struggled with it and was quite pleased to say auf wiedersehen to the subject as soon as my GCSE’s were over!

4.       What was your first mobile phone?

My very first mobile was the Nokia 3210. I received it when I was twelve years old and like most people at my school, I spent hours trying to master snake to find out who would have the bragging rights of getting the highest score.  I loved it because the phone was pretty much indestructible and the battery would last for about three weeks between charges… something that seems incomprehensible today.

5.       If you could send a text message to anyone, dead or alive, who would it be and what would you say?

I’ve always been a keen football fan, and like many children growing up in the 1990s, I became fascinated by the incredible success achieved by Manchester United under the leadership of Sir Alex Ferguson.

I’d love to be able to send him a text message to thank him for all the happy memories he gave me and my family growing up, and for providing 26 years’ worth of beautiful football and dedication… And maybe ask if he knew whether Harry Kane was coming to united!

6. What advice would you give to someone thinking about using SMS messaging in their business?

Go for it! SMS is really a cost-effective communication method that is going to continue growing and improving. Email marketing has played a vital role in digital marketing for the last 20+ years, but the way in which we all communicate is changing and evolving.

Email marketing campaigns have very low levels of uptake compared with text messaging, where replies can be almost instantaneous.

It is fast becoming a way for businesses to communicate with their stakeholders, providing quick and specifically targeted promotional offers, appointment updates and reminders, and secure confirmation responses.  If you’re not sure where to start, give me a call and I’d be happy to help talk you through how we at VOODOO can help.