2 minute read
Sep 25, 2018
Autumn officially started on the 23rd of September.
Autumn is here. The days of sunny skies, heat to melt pavements and cook anyone brave enough to venture away from their fans has gone away until next year. The rain and clouds are coming! But so is that satisfying crunch of fallen leaves. We are now entering one of the most potentially profitable times for companies of all sizes.
At the start of autumn we are often bombarded with marketing imagery across the majority of formats, everything from website banners to billboards and shop fronts are now painted in reds, browns and golds, a certain spiced pumpkin beverage makes its famous return, Halloween aisles begin to appear in shops…I’ve even seen a Christmas advent calendars! So it’s safe to say the market is saturated with autumnal offers and many SME’s might struggle to compete with all the huge offers being blasted across the media by the larger corporations.
But do not fear! SMS marketing is here to help! Did you know 97% of people open a text within 4 minutes of receiving it? And a well thought out and executed SMS campaign will yield a 26% increase in response rate over an email campaign. It is one of the quickest and cheapest ways to get your traffic in-front of current and potential customers.
Get your campaigns in front of your customers before anyone else, send them an SMS message with your special Autumn Offer! Are you a restaurant? Send customers an alert about your special Autumn menu. Tell people that you have your Autumn clothes in stock. Let people know you have pumpkin spiced lattes on tap.
Autumn isn’t just a good season for sending Autumn themed traffic there are a few huge marketing events in this season. Halloween, Bonfire Night and the Black Friday/Cyber Monday events these have massive potential for profit if marketed correctly. Get your offers out early and let your customers know about the great discounts and savings they can get from you.
However marketing is only one aspect of how SMS could be used during Autumn months, the weather is getting colder and we are entering flu season, send a message out reminding people to get their flu shot should they require it. Remind people to stay warm. Send out weather alerts should the weather become dangerous, let people know the clocks are about to go back!
Autumn is a great time to send marketing, transactional and informational traffic. It’s can be seen as a practice marketing period before the Christmas season.