Bulk SMS Campaigns
BENEFITS OF BULK SMS MARKETING
We know that SMS is the latest and quickest way to market a business. Many still think that Bulk SMS services are meant for only certain types of businesses. A few people worry that using SMS marketing may seem intrusive and so they are sceptical about using SMS as a tool for marketing. But this is not true. Voodoo SMS offers Bulk SMS marketing for all types of businesses. Listed below are the benefits of Bulk SMS messaging for your business.
RAPIDITY
We all know the speed at which SMS works. SMS messages are quickly sent, read more or less instantly (within 5 seconds on average) and quickly responded to. Once you send it into a bulk SMS gateway, text messages take seconds to be sent out. Bulk SMS works at a much higher pace compared to emails, which are now being considered outdated for marketing. With this in mind, if you want your messages to be read by the highest number of people in your marketing database, choose SMS text marketing.
BANG ON TARGET
Business owners and marketing managers used to send out marketing messages in the hope that they would land on their target audience. Those days are gone as now. It is essential for a company to make sure that their marketing messages are highly targeted as possible. Bulk SMS marketing is permission based i.e. those who receive your messages will either already have a relationship with you or have previously agreed to receive marketing messages from you.
LOW COST AND HIGH ROI
For small to medium sized businesses the cost of outdoor advertising like Newspaper ads, commercials etc. is excessive. On the other hand, Bulk SMS services have low set up and running costs. Campaigns can be launched and implemented for a tiny fraction of cost, yet you can contact 1000 customers in a matter of seconds.
INTEGRATION WITH MARKETING CAMPAIGNS
One major benefits of Bulk text messaging is the potential it has when it is integrated into marketing campaigns. Social and traditional media are not always the most effective methods to reach your customers on time. Simply incorporate SMS with other marketing methods and reach your target audience on time ensuring that they know what you are offering.
TO THE POINT
An SMS message is not an essay. Keep it precise, short and meaningful. 1 SMS credit allows you 160 characters in a text, so use it wisely. Extra characters over 160 cost the price of an extra credit. It will be much easier for the customer to read the message because it's shorter than most emails.
SAVE MONEY
Time is money, and SMS marketing saves huge amounts of time. By scheduling SMS components, you can organize your SMS marketing campaigns for later dates. This is a great way to manage your time efficiently.