If you are reading this page, you minutes away from gaining a competitive advantage over your rivals. You will soon know something that they may not - the benefits of SMS marketing over traditional and e-marketing techniques.
The reason so many dynamic organisations are openly embracing SMS marketing is that it fulfills so many of the deficiencies of the two other conventional methods of marketing - direct mail marketing and email marketing.
|SMS Marketing||Email Marketing||Direct Mail Marketing|
|Tracking||Instant tracking||Instant tracking||No tracking available|
|Cost||Costs have fallen by 75% in last 2 years, and continuing to reduce||Low fixed cost of mail server or provider||High cost of publication, postage|
|Delivery Success||99% delivery success rate||More advanced email filters mean even 23% of double opt-in emails get rejected||Surveys suggest less than 10% of published direct mail marketing is read by customers|
|Open Rates||> 97% open rate||< 10% open rate||Direct mail seen by many as junk mail|
|Real-time||Average SMS advert opened in less than 6 minutes||Average email advert opened in 4 hours||Postage time, human delivery time. Poor.|
|Green||Yes, always||Yes, unless printed||Killing trees isn't good.|
|Return on Investment (ROI)||High ROI… and increasing with reducing SMS costs||Highest ROI… if you can get customers to open mail||Low ROI|
|Customer Engagement||Instant & cost effective!||Yet more SPAM? No thanks…||Yawn…|
So there you have it. SMS Marketing really is the present and the future. Easy decision, and one that will drive your business forward.
So now you understand the benefits and savings of SMS marketing, why choose Voodoo SMS as the platform for you and your business?