2 minute read
Dec 11, 2017
The festive season is upon us and for marketers, this is prime time for marketing campaigns and for getting maximum ROI using SMS as a channel.
Online spending is up by 11.8% this year and it is estimated that British households will spend an average of £820 on Christmas this year, with projected holiday spend nationally being just under £80 billion!
We’ve put together this handy guide so that you can make sure you get the most out of this season.
Festive Marketing Tip 1: The Offer
With every other business clamouring for attention at this time of year, make sure your offer has fantastic value. For example, “5% off your next purchase” may not be as enticing as “up to 50% off”. Make sure your voice is heard above others.
Festive Marketing Tip 2: The Timing
Timing is key with any campaign. If you’re in the bar/club/food industry, then your best times to send will be Friday afternoon or early evening. If you are retail or ecommerce, lunch time or early evening on a weekend is best which is when consumers are available to make purchases. Do some research into best time for sending campaigns within your industry.
Festive Marketing Tip 3: Theme
People love Christmas! Make sure your campaign is Christmas themed, whether it be the offer itself or by using a festive keyword. Customers are more likely to convert if they are in the festive spirit.
Festive Marketing Tip 4: Easy Access
As we all know, for a lot of people this is the busiest and sometimes the most stressful time of the year. Let your customers know your opening times or customer service hours so they can rest assured they’ll be able to buy in time for the big day.
Festive Marketing Tip 5: Post-Christmas Sales!
Often this can be overlooked, but Boxing Day and January Sales can be extremely lucrative for businesses and people look to beat the post-Christmas blues. Make sure you have a plan in place to make sure you can take advantage of prime spending time.
For further information or if you would like help with a Christmas SMS campaign, contact one of our team today by calling or texting 01484 599 311 or emailing team@voodooSMS.com.