2 minute read
Oct 22, 2018
How did Black Friday begin? Black Friday originated in the USA. The holiday of Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday and used to market offers before the festive period.
We’ve all seen the videos of people queueing outside stores and fighting to get the best Black Friday deals, but until recently, it was often seen as just an American thing, however, Britain is getting in on the act, with over 90% of British retailers taking part last year. The 4-day event, starting Friday 23rd November running through to Cyber Monday on the 26th, is now one of the biggest marketing and sales events on the calendar.
Get your marketing and promotional content in front of your customers via one of the quickest and cheapest methods of all – SMS. SMS will get your offers customer facing within minutes. With 97% of people opening a text within 4 minutes of receiving it, and a response rate of 30% (that’s a 24% higher response than an email campaign), the facts speak for themselves. SMS is easily one of the most effective methods of marketing.
You can create an SMS campaign today! To upload your contact list and create a message takes only a few minutes! Once uploaded, the contacts remain, new ones can be added and groups formed. Then new messages can be created and sent to whomever you so wish, rather automatically to whole groups or individuals.
Since 2013 there has been a huge rise in people buying products online, and in 2014, Black Friday was the peak pre-Christmas online sales day and last year (1017) £1.4bn was spent on online sales alone in the UK. Since then the numbers have only increased with people shopping online more and more, not just for Black Friday but every day.
To best serve our eCommerce clients, we have built integrations with some of the best sales platforms on the market, such as Shopify, Magento 1+2, Opencart and WooCommerce. The Voodoo SMS platform integrates seamlessly with these platforms and more. Once set up, it can send out transactional information to your customers, such as sales receipts, order confirmation, delivery dates and times, all sent to the customer’s mobile phone real time or at a time and date you choose. Quiet times are offered to make sure messages are sent out during customer friendly hours.
To see a full list of extensions we integrate with, please take a look at our “Extensions Page” here.
The Black Friday Weekend is the 23rd-26th November 2018.
Not here though…..We at Voodoo SMS will be offering amazing deals for over a month!
From the 29th October to the 26th November.
That’s nearly a month of great deals for all Voodoo SMS customers both new and returning.