It’s the end of the school year and the start of the school holidays. Six long weeks stretch out before kids and parents alike. So what does that mean for you as a business? It means that there are millions of people out there looking for something to do, see or spend time on. It means that you should be getting your SMS offers out there to strike when the iron is hot and parents are panicking about what little Sally or John are going to do today, tomorrow… until September!

How can you take advantage of this? If you follow our five quick tips below you’ll have no problem reeling in enticing parents to take part in whatever it is you are offering.

1. What exactly is on offer?
   Make sure the offer is valuable – there is really no point in sending someone a promo code or voucher for 5% off because most people will not go out of their way to redeem it. A discount between 20-50% is enough to garner attention, or even better a BOGOF or “kids go free” offer!
2. Why is it different?
   What do you have to offer that others do not? Why should a parent or carer decide to visit you over the competition? Make sure you convey this in your brand and in your message.
3. Why should I go now?
   Make sure your offer has an end. It is common sense that carers will be more inclined to be taking the kids out at the start of the holidays, compared to the exhaustion they’ll be facing at the end. Make sure your offer has a time limit so it can’t be cast away to think about another day.
4. How far is it to get to?
   If you’re based in Devon and your offer involves physically visiting you, are you really going to text someone in Glasgow with your offer? As well as earning yourself an unsubscriber you are also wasting your time and credits. Segment your data and send location based offers for the best results.
5. Are we going to enjoy it?
   This is what everyone is after for their kids for the school holidays, so make sure your offer and branding is fun and inviting and you can’t go wrong.