2 minute read
Dec 8, 2016
The festive season is upon us and there is absolutely no reason why you should not be milking it for all it is worth. Besides from retail, which sees a massive spike in spending, the travel, food and hospitality industry all enjoy a great upswing in spending as well. To capitalise on this, an effective marketing strategy is required and to be truly effective this strategy needs to contain SMS.
Don’t start your SMS campaign on a whim. Have a clear and planned campaign to make sure you get full return on investment when sending your SMS broadcast. This is a key factor in the success of any marketing campaign. Take some time to spend thinking about the type of consumer you want to contact and the type of product/service you are offering.
Content of course is one of the most important parts of your SMS campaign. What do you want to convey to your customer or client? During the Christmas period shops, bars and restaurants tend to extend their opening times. Make sure your customers know if this is the case so that they can take advantage. Have you got any great seasonal offers you want to get out there? Do you want to start building up a mobile marketing database by starting a Christmas competition?
Time and date need to be just right to get the maximum response from your message and can depend on the type of industry. For example, retail stores will have a much better response on Saturday mornings, payday and between 4pm and 8pm of an evening whereas bars, pubs and clubs will have a better response on weekends between 6pm and 11pm. For more information, see our infographic here.
Our portal has the features that will make sure you get the most out of your Christmas SMS campaign. With our short URL tracking feature, personalisations of text messages, keywords and shortcodes and much more we are able to effectively track, engage and galvanise your customers or clients to make sure you get the highest return on investment possible.
Get in touch today on 0800 773 4455 or drop an email to firstname.lastname@example.org if you would like further information.