1 minute read
May 8, 2014
You must also be very careful about the timing that you send out the message in order to carry out effective mobile marketing.
A customers mobile is the only channel to reach people throughout their day but one of the most common ways to upset mobile database subscribers is the wrong timing of marketing text messages. Sharing a fast food coupon at 2 am will cause customers to unsubscribe, or texting a payment reminder at 4am, this isn’t something that will grab the customers attention in the right way! Surveys show that text message marketing is most effective during business hours i.e. 10am – 8pm whereas lifestyle oriented activities such as apps and web browsing always do a lot better in the evening.
Consider the given points to bring more flexibility to your marketing message timing.