2 minute read
Oct 3, 2017
It is undeniable that the best way to gain new and keep existing customers/users subscribed to any type of marketing is to make sure that the content you send has actual value.
You have probably received the weather updates at the top of your Facebook feed that goes along the lines of “It’s cold and wet out today, make sure you wrap up warm.” This small note may make you think about what you are going to wear on that particular day and save you from being drenched and freezing. This is valuable information to you.
Some of you may have also noticed that if location is turned on when using your iPhone, when you get into your car after work it automatically tells you which is the quickest route to take home. Again this information is gladly received and we all thank Apple that it saved us from taking a route with an accident or roadworks.
The question is, how do you implement this kind of value into your SMS strategy?
With the impending GDPR coming into force next year, gaining consent is going to get more difficult. Customers are much more likely to subscribe to SMS marketing if you provide them with added value and taking the above steps will certainly help you ensure that your customers get opted-in.
For further information, give us a call or text on 01484 599 311 or drop an email to team@voodooSMS.com.