3 minute read
Jul 18, 2014
1. Age Breakdown (SMS Usage)
People of all different ages use SMS, but who uses it more? Surveys show that:
– 98% of 18-24 year olds use sms
– 93% aged 25-34 use sms
– 96% of 35-44 year olds use sms
2. Females are more likely to opt-in than males.
Getting customers to opt-in to things such as newsletters is very important, this way you can get your message out there to more and more people. It has been proven that females are more likely to opt-in than males to a website. Infact, 14.5 Million females opt-in when just 13.4 Million males opt-in. So, maybe target some of your content towards women, they seem to be more interested!
3. Your message will get read.
When planning on sending a marketing text message, content is very important, but you have to make sure your message actually gets read.
On average, 99.9% of all text messages sent to 10,000 people are read, with an average response time of 90 seconds. If you compare this to only 22% of emails that are read, with the average response time of 90 minutes. The decision is already made for you!
Also, text messages are read within 5 seconds of being sent!
3. People don’t leave home without their phones.
<66% of people suffer from Nomophobia. Nomophobia is the fear of being out of contact from your mobile phone. The number of people that suffer from this phobia has shot up drastically over the years, with people relying on their mobile phones to function in normal day to day life.
The average person checks their phone 110 times a day, and up to every 6 seconds in the evening!
4. It is the way people want to communicate.
Nearly everyone owns a mobile phone, in fact 91% of the world’s population own a mobile phone. It is the most effective way to communicate to people, and not only that, more people prefer to be contacted by sms than constant spam emails.
5. It is very cost effective.
At Voodoo SMS, we are very competitive when it comes to our prices, that’s why we charge:
1000 Credits – £33
10,000 Credits – £320
20,000 Credits – £640
50,000 Credits – £1,500
100,000 Credits – £2,900
6. Research conducted by telenav.
When questioned on whether people would rather give up their phones or give up something else they answered:
– 70% of people would rather give up alcohol.
– 63% of people would rather give up chocolate.
– 60% of the world’s mobile phone users use their phone as their exclusive internet source.
Mobile web adoption is growing 8 times faster than traditional web adoption in the early 2000’s.
150,651,000,000 texts were sent in the UK in 2011. This is a number that is forever growing year after year.
The average person receives 178 texts a month, compared to 1216 emails a month. Even though the number is drastically different, SMS marketing is still proven to be more effective. People don’t want to get bombarded with constant spam emails. Surveys show that 84% of all email traffic in a year is spam.
People who own a mobile phone very rarely leave the house without it, 91% of adults have their mobile phone in arms reach all the time. The majority of people will read their text message as soon as they receive it, so why not use SMS marketing?
There are 6 billion active mobile phones in the world, and only 3.6 billion email accounts in the world. 40% of UK consumers are interested or prefer to be contacted via mobile by advertisers. It’s a no brainer!