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5G: The Future of Mobile
April 20, 2018
5G has been in the news recently as Ofcom has auctioned the 5G spectrum, with the UK’s largest network operators spending just under £1.4 billion for their share of the future. The blog post explores what 5G is exactly, when we can expect it and what it will mean for us as mobile users. What […] read more

Battle of the Channels: SMS vs Email
February 23, 2018
This pops up all the time so we thought that we would finally settle the age old question; which channel is more effective at getting a message through to people? Regardless of whether the message is for promotional purposes or if you just want to to notify your customer of something, the right channel should […] read more

127 Days and Counting – Are you ready for GDPR?
January 22, 2018
With just a little over four months to go, the GDPR is coming into force 25th May 2018. It will be here before you know it so now is the time to really ensure that you are prepared. What is GDPR? GDPR stands for General Data Protection Regulations and will come into effect across the […] read more

5 Tips for Festive SMS Marketing
December 11, 2017
The festive season is upon us and for marketers, this is prime time for marketing campaigns and for getting maximum ROI using SMS as a channel. Online spending is up by 11.8% this year and it is estimated that British households will spend an average of £820 on Christmas this year, with projected holiday spend […] read more

Understanding the Customer Mindset
October 3, 2017
It is undeniable that the best way to gain new and keep existing customers/users subscribed to any type of marketing is to make sure that the content you send has actual value. You have probably received the weather updates at the top of your Facebook feed that goes along the lines of “It’s cold and […] read more